Record Everything
Measuring AI visibility means asking the same questions across platforms every week and recording what comes back. Klara does it automatically.
Daoism and Marketing Planning
Why the annual marketing plan gathers dust by February, and what the Dao of Complexity gets right about planning for emergence instead.
How My Approach to Marketing Differs from the Standard Playbook
You need to do something different to be seen
Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
Stage 1 - getting set up: foundations of my AI-powered chatbot project
The tech stack behind a personal AI assistant built to catalogue and surface my own blog posts, notes and recordings.
What makes a great company culture?
My personal views on what makes a great company culture
Updated B2B Marketing Guide
How to add ChatGPT to your own website
The stages of integrating ChatGPT into your own website, from a generic chatbot through to an FAQ built from your own content.
The marketing flywheel - an alternative to the marketing funnel
How to make decisions
Why ROI calculators aren't enough
How Collaboration Can Grow Revenue
Focus on Marketing Effectiveness to Scale Up
For a scaling business, chasing efficiency is the wrong goal. Binet and Field's case for effectiveness over ROI optimisation.