Pirsigism
On Quality and Craftsmanship
Writing on what it means to do work well - inspired by Robert Pirsig's philosophy of Quality and its application to modern marketing and knowledge work.
12 June 2026
The platforms have inserted themselves into the relationship
Every step between your original thought and your customer compresses and distorts it. Marketing has spent decades adding more steps, not fewer.
8 October 2025
The Metaphysics of quality in marketing - lessons from Zen and the Art of Motorcycle Maintenance
What Robert Pirsig's philosophy of craftsmanship reveals about the difference between meaningful marketing and AI-generated filler.