Pirsigism

On Quality and Craftsmanship

Writing on what it means to do work well - inspired by Robert Pirsig's philosophy of Quality and its application to modern marketing and knowledge work.

8 October 2025

The Metaphysics of quality in marketing - lessons from Zen and the Art of Motorcycle Maintenance

What Robert Pirsig's philosophy of craftsmanship reveals about the difference between meaningful marketing and AI-generated filler.