Services
How I help B2B companies win in the AI era
I work with B2B organisations to win visibility in AI search, scale beyond inbound marketing, and build resilient, high-performing marketing teams.
How I help
At BJ Rees Ltd, I help B2B companies navigate the shift from traditional marketing to the AI age - where search engines are no longer the only gatekeepers of visibility, and generative AI increasingly shapes what customers believe to be true about your brand.
My approach draws on a unique foundation: early study of machine learning and neural networks, combined with formal training in mathematics and psychology, and more than two decades of marketing leadership in high-growth software companies. This gives me a perspective that is both deeply technical and commercially pragmatic.
1. Generative Engine Optimization (GEO)
Generative Engine Optimization is the long-term, strategic discipline of shaping how AI models represent your brand. Just as people update their beliefs by weighing prior knowledge against new evidence, generative engines learn by integrating past training data with structured content and live signals. GEO is about planting those seeds - ensuring your brand becomes part of the priors that AI systems draw on when generating answers.
- Why it matters: As AI search and assistants mediate more customer journeys, the brands that appear as default recommendations will win trust and market share.
- How I help: I design strategies to embed your expertise and positioning into the sources that generative engines consume - from structured content and metadata to thought leadership built for long-term AI visibility.
2. Answer Engine Optimization (AEO)
While GEO is slow and cumulative, AEO is faster and tactical. It focuses on ensuring your content surfaces in AI-generated answers today - through schema markup, FAQs, structured comparisons, and intent-driven content that aligns with how tools like Google AI Overviews, Bing Copilot, and Perplexity present information.
- Why it matters: This is the new equivalent of performance marketing - quick to test, measurable, and effective for capturing demand.
- How I help: I audit existing content, identify missed opportunities for answer inclusion, and create structured assets that can deliver visibility within days or weeks.
3. Scaling Beyond Inbound
Inbound marketing was once enough. Today it's saturated and standardised - everyone follows the same SEO playbooks, and the easy wins are gone. Scaling beyond inbound means building multi-channel demand engines that combine defensible brand presence, AI-driven visibility, and outbound strategies tuned to your category.
- Why it matters: Reliance on inbound alone leaves companies exposed to diminishing returns.
- How I help: I design growth programmes that integrate inbound with outbound campaigns, AI-driven content visibility, and sales/marketing alignment - so you scale sustainably, not just incrementally.
4. Building High-Performing Marketing Teams
Technology and strategy are only as good as the people behind them. Having built and led marketing teams across SaaS companies, I help organisations structure, coach, and scale their marketing functions.
- Why it matters: In fast-moving markets, the best teams blend creativity, analytical rigour, and adaptability to new tools and channels.
- How I help: From defining roles and capabilities, to hiring plans, to embedding AI into workflows, I work with leadership to build marketing teams for the next decade, not the last one.
Why work with me
The companies I partner with don't just need another SEO audit or a content calendar. They need a guide who understands both the psychology of how people make decisions and the technical mechanics of how AI systems generate answers. I combine strategic clarity with hands-on execution, helping B2B organisations:
- Protect and grow brand presence in an AI-first world.
- Capture near-term demand through structured AEO tactics.
- Build resilient demand engines beyond inbound marketing.
- Develop marketing teams capable of competing at the frontier.
In short: I help you shape what AI says about you, scale beyond inbound, and build the marketing capability to win in the AI era.