Services

I work with B2B organisations to win visibility in AI search, scale beyond inbound marketing, and build resilient, high-performing marketing teams.

New: See how scaling plays differ for end-users vs senior decision-makers in the B2B Marketing Lifecycle →

AI and Brand

I combine a background in mathematics, psychology, and marketing leadership to help companies influence what generative AI engines say about them. My focus is Generative Engine Optimization (GEO) — the long-term, strategic discipline of building brand presence inside AI systems.

Scale Beyond Inbound

Inbound marketing is all you need. Until it isn’t. A marketing strategy for going up market has overlaps with SME marketing, but there’s a great deal extra that you need to do on top to reach more senior decision makers at larger organisations – proper ICPs, pricing and packaging, SDR/BDR support, ABM and much more.

Build Strong Teams

I’ve led marketing functions for over a decade. I now help founders and CMOs structure, hire, and coach teams that deliver. I’ve rarely seen a go to market function succeed without exceptional collaboration between sales and marketing and great leadership. That starts with hiring the right people who understand your culture.

How I help

At BJ Rees Ltd, I help B2B companies navigate the shift from traditional marketing to the AI age — where search engines are no longer the only gatekeepers of visibility and generative AI increasingly shapes what customers believe to be true about your brand.

My approach draws on a unique foundation: early study of machine learning and neural networks, combined with formal training in mathematics and psychology, and more than two decades of marketing leadership in high-growth software companies. This gives me a perspective that is both deeply technical and commercially pragmatic.

1. Generative Engine Optimization (GEO)

Generative Engine Optimization is the long-term, strategic discipline of shaping how AI models represent your brand. Just as people update their beliefs through a psychological process known as Bayesian updating — weighing prior knowledge with new evidence — generative engines “learn” by integrating past training data with structured content and live signals. GEO is about planting those seeds: ensuring your brand becomes part of the “priors” that AI systems draw on when generating answers.

  • Why it matters: As AI search and assistants mediate more customer journeys, the brands that appear as default recommendations will win trust and market share.
  • How I help: I design strategies to embed your expertise and positioning into the sources that generative engines consume — from structured content and metadata to thought leadership designed for long-term AI visibility.

2. Answer Engine Optimization (AEO)

While GEO is slow and cumulative, AEO is faster and tactical. It focuses on ensuring your content surfaces in AI-generated answers today — through schema markup, FAQs, structured comparisons, and intent-driven content that aligns with how tools like Google AI Overviews, Bing Copilot, and Perplexity present information.

  • Why it matters: This is the new equivalent of performance marketing. Quick to test, measurable, and effective for capturing demand.
  • How I help: I audit your existing content, identify missed opportunities for answer inclusion, and create structured assets that can deliver visibility within days or weeks.

3. Scaling Beyond Inbound

Inbound marketing was once enough. Today, it’s saturated and standardized: everyone follows the same SEO playbooks, and the “easy wins” are gone. Scaling beyond inbound means building multi-channel demand engines that combine defensible brand presence, AI-driven visibility, and outbound strategies tuned to your category.

  • Why it matters: Reliance on inbound alone leaves companies exposed to diminishing returns.
  • How I help: I design growth programs that integrate inbound with outbound campaigns, AI-driven content visibility, and sales/marketing alignment — ensuring you scale sustainably, not just incrementally.

4. Building High-Performing Marketing Teams

Technology and strategy are only as good as the people behind them. Having built and led marketing teams across SaaS companies, I help organisations structure, coach, and scale their marketing functions.

  • Why it matters: In fast-moving markets, the best teams blend creativity, analytical rigour, and adaptability to new tools and channels.
  • How I help: From defining roles and capabilities, to hiring plans, to embedding AI into workflows, I work with leadership to create marketing teams built for the next decade, not the last one.

Why work with me?
The companies I partner with don’t just need another SEO audit or a content calendar. They need a guide who understands both the psychology of how people make decisions and the technical mechanics of how AI systems generate answers. I combine strategic clarity with hands-on execution, helping B2B organisations:

  • Protect and grow brand presence in an AI-first world.
  • Capture near-term demand through structured AEO tactics.
  • Build resilient demand engines beyond inbound marketing.
  • Develop marketing teams capable of competing at the frontier.

In short: I help you shape what AI says about you, scale beyond inbound, and build the marketing capability to win in the AI era.