Blog

Most B2B marketers are optimising for the wrong audience

What most B2B marketers don't understand about AI visibility

Record Everything

Your traffic is falling. Your visibility probably isn't.

Daoism and Marketing Planning

Whitepaper on How to Optimise for AEO and GEO

AI Visibility Is a Layered Problem

How My Approach to Marketing Differs from the Standard Playbook

You need to do something different to be seen

AEO Visibility Decays Faster Than SEO

Selling to the Boss

Building a Private Chatbot

Spreadsheet for measuring and tracking how well you are doing in AI searches

Content tracker for AEO/GEO

How your very average laptop can run large language models

B2B Marketing Measurement*

Brand is how you impact GEO

Why GEO Matters More Than SEO: Shaping What AI Says About You

Focus on quality - lessons from Zen and the Art of Motorcycle Maintenance

Building an AI assistant to help do the work I love

Marketing Pyramid v3 - updated marketing model

The “Crocodile Effect” – What Falling SEO Clicks Mean in the Age of AI Overviews

Doechii with alligator :)

Rewriting Content Strategy with LLMs and Pinecone

The Value of Positioning Statements for an Evolving Product

You have 20 seconds to comply

Stage 4 - Building a Text Interface

Stage 3 - going beyond keyword search

Stage 2 – making sense of the chaos

Stage 1 - getting set up: foundations of my AI-powered chatbot project

Why company culture is so important in marketing

Building a marketing chatbot pt. 3

Judgement Day

Security risks of various AI tools

Making decisions in a Bayesian world

What makes a great company culture?

My personal views on what makes a great company culture

How to conduct customer interviews

Updated B2B Marketing Guide

Slaying a few marketing myths

Swapping out ChatGPT for Microsoft Copilot

Is ChatGPT a threat to Google?

Scaling up marketing

Scaling up marketing

How to add ChatGPT to your own website

Trying out ChatGPT

The Marketing Flywheel

The marketing flywheel - an alternative to the marketing funnel

How to make decisions

Why ROI calculators aren't enough

Scaling from SMBs to the Enterprise - a 10-Point Plan

How We Grew Marketing Sourced Pipeline by 20% in One Quarter

How Collaboration Can Grow Revenue

Under-promise, Over-deliver for product-led growth

Focus on Marketing Effectiveness to Scale Up

Five Myths About The Marketing Revenue Engine

Human Beings are Holding Back Machine Learning

How To Measure Campaign Success