Ben Rees
GEO, AEO and B2B marketing strategy.
I've been writing about AI and marketing since 2013. Now I build the measurement frameworks to prove what works in AI search. VP of Marketing at Geckoboard.
Recent writing
All posts →Research
All research →The Eightfold Path of AI
An 8-step framework for understanding and applying AI in B2B marketing.
WhitepaperWhy GEO Matters More Than SEO
The case for shifting from search engine optimisation to generative engine optimisation.
FrameworksFrameworks and Models
The measurement frameworks, flywheels, and strategic models I use.
My journey through AI - since before it was called that
1993-97
Writing code, building systems - learning how computation works at the most fundamental level
1998-99
MSc in Information Processing and Neural Networks at King's College London - statistical learning before it was practical
2000s
Applying machine learning in industry - promising but constrained by data and compute
2014
Deep learning course at Cambridge Judge - watching the convergence of GPUs, data, and better architectures in real time
2016
Sentiment analysis on Twitter data - first serious work with transformer-era thinking
2023-24
Foundation models enter the workflow - shocked at what small models running locally could do
2024-25
RAG and agentic systems - AI stops being a tool and starts being a process; building pipelines that draft, review, retrieve
2026
Agentic AI at scale - the question is no longer capability, it is governance: when should systems be allowed to act?