Earlier writing

Apple vs. Microsoft - the Importance of Design

My weekly routine

Everything So Far

Remove meetings to achieve true flow

Speed

Have a plan. But double down on what's working

Balance and Flow

Calculating return on marketing investment (ROMI)

Strategic marketing - knowing where to place your bets

B2B marketing help

Creating a marketing strategy plan

Beware roles that advertise long hours

Working from Home

How to Present to an Exec or Board

Join a Scaleup to Scale Your Career

Career growth depends less on talent than on the size and growth rate of the company you work for. Scaleups offer the best odds.

External Marketing during COVID-19

There are two times when you don't need to worry about Customer Success. And neither apply to you

Finding Balance in Marketing Strategy

Why HR is the Most Important Department in your Business

Not sales, not marketing, not engineering. The department with the broadest impact on a company's success is HR, done properly.

Review: "Subscribed"​ by Tien Tzuo

Building a MarTech Stack at a Small Organisation

Measuring Outbound vs. "Always-on" Marketing Performance

Brand Amplifiers

Why B2B brand matters more than performance marketing: the peripheral, unmeasurable activities that build trust can't be justified by ROI, and don't need to be.

Your Customers Pay Your Salary (not your Employer)

To learn about the "Buyer Process" try buying something

You're applying Marketing Theory, But You Don't Even Know It

There are Three Types of Marketing – Inbound, Outbound and… Plain Rude

Your Primary Job as a Marketing Leader is to Prioritise

Anatomy of a Great Ad

Sentiment Analysis of Twitter for You and Your Competitors - Part 1

Write Content That People Actually Want to Read

Measuring Customer Experience

If a Brewery Can Innovate, So Can You

Your People Are Your Customer Experience

People. Customers. Action.

Why You Can’t Pivot as Quickly as You’d Like

Better to be in the Arena Fighting…

The Difference Between Management and Leadership

The Value of Completely Arbitrary and Artificial Constraints

Great Customer Service - Detail, Memory and Management

Why Doing Nothing Inevitably Leads to Failure

Why Complex Decisions Inevitably Take Weeks

How Short Term Data Driven Decisions can be Dangerous in the Long Term

Guerilla Marketing for Startups - An Example

Why Measuring Marketing ROI is Like Trying to Measure Employee ROI - Impossible!

Setting Ambitious Marketing Targets is a Waste of Time

Process Hawks and Doves

Getting Stuff Done as a Product Marketing Manager

The Need to Constantly Change in Marketing

Increase Your Net Promoter Score to Decrease Marketing Spend

The End of the Marketing Plan

Keeping an Eye on The Competition

Xbox One vs. PS4 - How Marketing can Drive Development

Dissecting Thought-Leadership

My 10 Biggest Marketing Screw-ups of 2013

Market Sizing - Old vs. New Markets

Working on the Coalface

My Product is Great. Why Do I Need a Marketing Department?

Waiting for Google

What I Should Be Doing as a Marketer. But Won’t Be

Measuring Offline to Online Marketing Attribution

When Marketing Isn’t Really Marketing - Google Analytics Multi-Channel Funnels

SaaS Product Management, Lovefilm and Getting Stale

Value and Predictable Revenue Improvements

Competition, Disruptive Innovation and Total Recall

Why Product Managers Often Aren’t Great at Marketing

Five Tips for Implementing Marketing Analytics

Book Review: Positioning by Al Ries and Jack Trout

How to position a B2B company in a crowded market: a review of Ries and Trout's Positioning, and why finding the hole in an over-communicated market matters more today than in 1981.

Is it the Content or the Author that Matters for a Blog?

New Year, New Markets, New Products

Product Management and iTunes 11

Favourite marketing posts of 2012

Lean Personas - How to Make Personas More Useful

Product Marketing and Product Management Roles

Are you doing marketing or Marketing?

Marketing and Data Testing