About
I'm Ben Rees
B2B Marketing Consultant. I help companies scale marketing past Series B, and write about how AI is changing what that takes.
My work is B2B marketing for companies scaling past Series B: choosing the right tactic for where a business actually is, not a generic playbook, and building the team to run it. AI visibility, GEO and AEO, is part of that, the differentiator, not the whole strategy.
My background is a bit unusual. I studied psychology, spent years as a developer, got an MSc in neural networks at King's College London, then moved through product management into marketing leadership. That mix of code, psychology, and commercial strategy still shapes how I think about strategy, teams, and how meaning is built between people and systems.
This is now my full-time work. I take on consultancy engagements through BJREES Marketing Ltd, the company behind this site.
I've written a whitepaper on Generative Engine Optimization in marketing, exploring how AI search systems are reshaping visibility, measurement, and brand meaning. A new version is in progress.
If you'd like to connect, I'm always open to thoughtful conversations on LinkedIn.
Also building
Alongside client work, I run a handful of AI research and build projects: Pirsigism (writing on quality and meaning), Cyberdyne (a local/cloud AI cost-triage system), Hammerstein (research into how AI systems store and retrieve information), Klara (the agent behind this site's own AI visibility tracking), and Skynet (a personal knowledge base and chatbot). More on the Research page.