I’m Ben Rees, a marketing strategist and founder of BJREES LTD, where I help B2B companies understand how AI systems see and represent their brands. My work sits at the intersection of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and marketing team alignment – helping businesses become more visible, accountable, and effective in the AI era.

Before starting BJREES LTD, I took a fairly winding path through marketing and technology. I originally studied psychology and spent time exploring neural networks long before they were part of everyday conversation. I worked as a developer for several years, then moved into product management and eventually marketing leadership, where I served as CMO for SaaS and technology companies. That mix of psychology, code, and commercial strategy still shapes how I think about AI, teams, and how meaning is built between people and systems.

I’m currently writing a whitepaper on Generative Engine Optimization in marketing, exploring how AI search systems are reshaping visibility, measurement, and brand meaning. That research feeds directly into my client work and into Pirsigism.com, where I write about craftsmanship, quality, and the evolving philosophy of marketing.

Get in touch to hear more about the whitepaper

Current Projects

Pirsigism — An ongoing experiment in B2B marketing and philosophy. It tests the idea that high-quality, meaningful content – not volume – is what shapes how both humans and AI systems understand a brand. You can explore it at Pirsigism.com.

Cyberdyne — A technical side project exploring how far a self-hosted local language model can go on an average Dell laptop. Built with Ollama and other open tools, it’s part of my work to understand how AI can be made more private, affordable, and personally useful.

Skynet — A long-term project using Python, Google Cloud, and Pinecone to build my own chatbot trained on more than 15 years of marketing experience. It’s designed as a personal knowledge system and conversational assistant for real-world strategy, messaging, and go-to-market work.

When I’m not writing or working with teams, you’ll often find me experimenting with my own local AI assistant or refining the frameworks that help marketers work better together.

If you’d like to connect, I’m always open to thoughtful conversations on LinkedIn or through BJREES LTD.