Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
How to add ChatGPT to your own website
The stages of integrating ChatGPT into your own website, from a generic chatbot through to an FAQ built from your own content.
You rarely sell to a company. You sell to a buyer group inside it.
A tiering model for marketing to technical buyers and senior technical decision makers: how to define your ICP by vertical, size and tech stack, and land-and-expand through IT and engineering buyer groups rather than whole companies.
My AI visibility went from zero to 26% in six weeks. The one category still at zero is the one this post is about.
Six weeks after publishing a zero-appearance rate across every AI platform, most categories moved. The one still at zero is AI Search Visibility itself.