Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
How to add ChatGPT to your own website
The stages of integrating ChatGPT into your own website, from a generic chatbot through to an FAQ built from your own content.
How to build a B2B marketing team
How to build a B2B marketing engine from scratch: choose your strategy before you build the team, the shape of the strategy determines the people you need, not the other way round.
I am invisible on every AI platform. Here is the data.
For ten weeks I ran an AI visibility measurement system across ChatGPT, Gemini, Copilot, and Perplexity. My appearance rate for non-branded queries is zero. Here is what the data actually shows.