15 May 2026What most B2B marketers don't understand about AI visibility
Treating AI visibility as an SEO problem is a category error. There's no page two when an AI system synthesises the answer instead of you.
Daoism and Marketing Planning
Why the annual marketing plan gathers dust by February, and what the Dao of Complexity gets right about planning for emergence instead.
Whitepaper on How to Optimise for AEO and GEO
Results from a two-month experiment testing what actually affects AI answers across ChatGPT, Gemini, Perplexity, Copilot and Google.
How My Approach to Marketing Differs from the Standard Playbook
You need to do something different to be seen
Focus on quality - lessons from Zen and the Art of Motorcycle Maintenance
8 August 2025Building an AI assistant to help do the work I love
Setting up Project Skynet to run locally: installing WSL and Ollama to get an AI assistant working entirely on my own laptop.
Marketing Pyramid v3 - updated marketing model
An updated marketing pyramid with a new layer for LLMO, because a strategy that ignores it now looks dated.
Why company culture is so important in marketing
3 November 2024Making decisions in a Bayesian world
Most marketing decisions can't be A/B tested. Bayesian logic, combining prior knowledge with whatever data you do have, fills the gap.
What makes a great company culture?
My personal views on what makes a great company culture
How to conduct customer interviews
21 May 2024Slaying a few marketing myths
21 February 2021How Collaboration Can Grow Revenue
14 June 2020Under-promise, Over-deliver for product-led growth
15 March 2016Human Beings are Holding Back Machine Learning
Machine learning tools have been accessible for decades. The real shortage has always been people who know how to use them properly.
Remove meetings to achieve true flow
12 July 2023Have a plan. But double down on what's working
15 June 2023Strategic marketing - knowing where to place your bets
2 February 2021Getting from Green Park to King's Cross
7 September 2020How to Present to an Exec or Board
20 September 2019Finding Balance in Marketing Strategy
6 May 2018Your Customers Pay Your Salary (not your Employer)
8 April 2018To learn about the "Buyer Process" try buying something
26 September 2017You're applying Marketing Theory, But You Don't Even Know It
4 September 2016Your Primary Job as a Marketing Leader is to Prioritise
7 April 2016If a Brewery Can Innovate, So Can You
30 March 2016Your People Are Your Customer Experience
18 March 2016People. Customers. Action.
13 July 2015Why You Can’t Pivot as Quickly as You’d Like
17 May 2015Better to be in the Arena Fighting…
10 May 2015The Difference Between Management and Leadership
12 April 2015The Value of Completely Arbitrary and Artificial Constraints
15 February 2015Why Complex Decisions Inevitably Take Weeks
21 September 2014How Short Term Data Driven Decisions can be Dangerous in the Long Term
13 August 2014Guerilla Marketing for Startups - An Example
4 August 2014Why Measuring Marketing ROI is Like Trying to Measure Employee ROI - Impossible!
5 July 2014Setting Ambitious Marketing Targets is a Waste of Time
19 April 2014The Need to Constantly Change in Marketing
8 February 2014The End of the Marketing Plan
18 January 2014Xbox One vs. PS4 - How Marketing can Drive Development
3 January 2014Dissecting Thought-Leadership
12 November 2013My 10 Biggest Marketing Screw-ups of 2013
3 November 2013Market Sizing - Old vs. New Markets
14 September 2013What I Should Be Doing as a Marketer. But Won’t Be
21 June 2013SaaS Product Management, Lovefilm and Getting Stale
28 April 2013Competition, Disruptive Innovation and Total Recall
7 January 2013New Year, New Markets, New Products
9 September 2012Are you doing marketing or Marketing?