Ben Rees
AI / GEO / AEOContent StrategyLeadership

Whitepaper on How to Optimise for AEO and GEO

Ben Rees - 21 January 2026

Below are the details of 2-month experiment I undertook, to understand what affects AI answers in ChatGPT, Gemini, Perplexity, Copilot and Google.

Why GEO Matters More Than SEO