Marketing Pyramid v3 - updated marketing model
An updated marketing pyramid with a new layer for LLMO, because a strategy that ignores it now looks dated.
Ben Rees - 13 July 2025
I've updated my marketing pyramid, adding in a new layer for LLMOs - I feel it has got to a point where a marketing strategy that doesn't reference this new world will start to look a little dated.
Marketing Pyramid from BJREES.COM
I'm working on a new version of this pyramid which property understands the impact of LLM developments, though the core principles here remain unchanged. Put simply you can't do absolutely everything in a normal sized marketing department. you have to make strategic decisions Specifically choosing to place your budgets and people to address the problems that you face today. Sometimes that will be long term LLMO work, sometimes that'll just about getting a blog live. Sometimes you just need to go out and meet some more customers!
But you can't do all of that today and this is where this pyramid really helps me out.
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