I've created a new guide on how to run a customer interview tour. Download from below:
↓ BJREES-Customer-InterviewsHow to build a B2B marketing team
How to build a B2B marketing engine from scratch, what a VP of marketing actually does day to day, and what makes a great CMO: choose your strategy before you build the team, the shape of the strategy determines the people you need, not the other way round.
Focus on quality - lessons from Zen and the Art of Motorcycle Maintenance
Why company culture is so important in marketing
What makes a great company culture?
My personal views on what makes a great company culture