Whitepaper on How to Optimise for AEO and GEO
Results from a two-month experiment testing what actually affects AI answers across ChatGPT, Gemini, Perplexity, Copilot and Google.
Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
Building a Private Chatbot
Built Mini Me: a private AI trained on years of my own strategy notes and writing, so I can talk to everything I've ever thought.
Spreadsheet for measuring and tracking how well you are doing in AI searches
A spreadsheet for manually tracking how your content performs across SEO, AEO and GEO, query by query, platform by platform.
Focus on quality - lessons from Zen and the Art of Motorcycle Maintenance
Rewriting Content Strategy with LLMs and Pinecone
Building a retrieval system with LLMs and Pinecone exposed how badly most B2B content, including mine, is structured for machines.
Stage 3 - going beyond keyword search
Why embedding-based retrieval beats keyword search for natural language queries, with an implementation using OpenAI, Pinecone and Chroma.
Stage 2 – making sense of the chaos
How a batch script and a continuous scanner pulled years of decks, notes and blog posts into one searchable system.
Making decisions in a Bayesian world
Most marketing decisions can't be A/B tested. Bayesian logic, combining prior knowledge with whatever data you do have, fills the gap.
Updated B2B Marketing Guide
Slaying a few marketing myths
How to add ChatGPT to your own website
The stages of integrating ChatGPT into your own website, from a generic chatbot through to an FAQ built from your own content.
The Marketing Flywheel
Five Myths About The Marketing Revenue Engine
Five widely-held beliefs about measuring marketing performance that didn't survive contact with the real world at Redgate.