Resources
Free downloads
Everything I know about marketing in a handful of PDFs.
Marketing Pyramid v3
A framework for thinking about marketing strategy from first principles - positioning, demand, and growth layered into a single model.
BJREES Marketing Measurement
How to measure what actually matters in B2B marketing, including pipelines, attribution, and leading indicators.
Gabe Larsen Marketing Scorecard
A scorecard for evaluating the effectiveness of your marketing operation across key dimensions.
HMW18
A structured how-might-we framework for working through marketing and growth challenges.
BJREES 10-Point Guide
A practical 10-point guide for scaling B2B marketing from SMB to enterprise.
BJREES Strategy 2x2
A simple 2x2 framework for making strategic marketing decisions under uncertainty.
Brand and AI Visibility
How brand positioning shapes what AI systems say about you - and what to do about it.