B2B marketing news and updates
Measuring Outbound vs. “Always-on” Marketing Performance
Whenever I meet customers I always slip in a marketing question or two along the…
Brand Amplifiers
I’m writing this on my way to the Sirius Decision Summit in Vegas (sitting in…
Your Customers Pay Your Salary (not your Employer)
“Don’t find customers for your products, find products for your customers” – Seth Godin The…
To learn about the “Buyer Process” try buying something
I guess this is more a post about sales rather than marketing per se, but…
You’re applying Marketing Theory, But You Don’t Even Know It
I love this article from Helen Edwards – about the need to understand marketing theory but then…
Using Azure Machine Learning Studio as a Marketer
I’ve been playing with Microsoft’s Azure Machine Learning Studio (https://azure.microsoft.com/en-gb/products/machine-learning), this last month. We’ve been…
What a 10-year-old Learned about Entrepreneurship in One Week
My daughter has just spent one week selling a product on Etsy and, although we’ve…
Over-deliver on Your Promises for Free Advertising
Posted on Very interesting to see that Atlassian are going to buy Trello for $425m….
Sentiment Analysis of Twitter – Part 2 (or, Why Does Everyone Hate Airlines!?)
It took quite a while to write part 2 of this post (part 1 found…
There are Three Types of Marketing – Inbound, Outbound and… Plain Rude
Reading one of the vast number of content marketing pieces from HubSpot, I noticed the…
Your Primary Job as a Marketing Leader is to Prioritise
I’ve just finished the excellent Complete Guide to B2B Marketing by Kim Ann King. It’s very…
Anatomy of a Great Ad
It’s easy to forget, amongst the talk of marketing automation, social media strategy, customer experience,…
Sentiment Analysis of Twitter for You and Your Competitors – Part 1
This post is split in two, primarily because I hit a roadblock half-way through the…
Write Content That People Actually Want to Read
This feels like a pointless blog post – the think I’m going to say seems…
Measuring Customer Experience
Customer Experience (CX) – it’s a popular topic right now, analogous to the importance of…
If a Brewery Can Innovate, So Can You
This weekend we went to Southwold and Aldeburgh – two of my favourite places in…
Your People Are Your Customer Experience
We went to Milton Keynes today (school holidays – where else would you want to…
People. Customers. Action.
I was mugging up again last week on the McKinsey 7-S Model, now pretty old,…
Human Beings are Holding Back Machine Learning
Machine Learning (ML) and AI are big topics right now. Poor Lee Se-dol has just…
Why You Can’t Pivot as Quickly as You’d Like
There’s a great scene, towards the end of the film American Sniper, where Bradley Cooper’s…
Better to be in the Arena Fighting…
A place I used to work, perhaps 10-12 years ago, had (what I think, now) was…
The Difference Between Management and Leadership
What is the essential difference between “Management” and “Leadership”? Are these, basically the same thing…
The Value of Completely Arbitrary and Artificial Constraints
Another slightly abstract post today, though based on very real and pragmatic problems. When working…
Great Customer Service – Detail, Memory and Management
I was fortunate enough this week to go for one of the finest meals of…
Why Doing Nothing Inevitably Leads to Failure
Every new idea is a bad idea. Well, not quite, but every time you choose…
Why Complex Decisions Inevitably Take Weeks
I often find that, when it comes to make certain types of decision in an…
How Short Term Data Driven Decisions can be Dangerous in the Long Term
Jeff Bezos’s letters to shareholders are, of course, famous for their insight, not only in…
Guerilla Marketing for Startups – An Example
We’re on holiday at the moment, in the Netherlands, but just thought I’d write a…
Why Measuring Marketing ROI is Like Trying to Measure Employee ROI – Impossible!
I’m beginning to think I might need to change the tag line for this blog….
Setting Ambitious Marketing Targets is a Waste of Time
We all, periodically set targets for ourselves and/or other marketing folk. How often have we…
Process Hawks and Doves
In US politics, and now politics around the world the terms “hawk” and “dove” (really…
Getting Stuff Done as a Product Marketing Manager
I hardly know a Product Marketing Manager who isn’t overwhelmed by his or her workload….
The Need to Constantly Change in Marketing
There’s a quote that I really like from one of Christopher Isherwood’s early novels, The…
Increase Your Net Promoter Score to Decrease Marketing Spend
Marketing budgets are always on the squeeze. Or may be less that money is tight…
The End of the Marketing Plan
I’ve read a couple of books in the last year both with something to say…
Keeping an Eye on The Competition
Many, many years ago I studied psychology and one of the most interesting courses I…