Here’s a short presentation on how to calculate return on marketing investment. It’s heavily oversimplified but the principle is simple – do a back of the envelope calculation before you start spending money, particularly if looking at a new system that only promises an uplift (rather than a significant change in performance).
Calculating return on marketing investment (ROMI) Read More »
There are many stages of exploring ChatGPT: I’ll talk about the first four points here and then, in the next article, the last point. This is a considerably bigger task, so needs a post of its own. The end goal is to allow customers and potential customers to come to your site and ask questions
How to add ChatGPT to your own website Read More »
I recently spoke at the B2B Ignite conference in London on “Building a MarTech Stack at a Small Organisation: A Real World Example of What’s Worked and What Hasn’t”. Here are my slides from that talk: Rules of Thumb It’s a lot of pictures, so might be hard to understand without the actual talk! Any
Building a MarTech Stack at a Small Organisation Read More »
I’ve been playing with Microsoft’s Azure Machine Learning Studio (https://azure.microsoft.com/en-gb/products/machine-learning), this last month. We’ve been doing some analysis of a recent customer survey, and wanted to run some cluster analysis. Not rocket science, but equally, not something particularly do-able in Excel. So what should we use? SPSS? R? SAS? Azure Machine Learning Studio (AMLS for
Using Azure Machine Learning Studio as a Marketer Read More »
This isn’t going to be a very exciting post unfortunately, though it was supposed to be. I visited the UK Google offices this week to have a chat about the future of Google Analytics, well Google Universal really. I was hoping for some help, some tricks and tips, perhaps a few sneak peeks at a roadmap
Waiting for Google Read More »