I’ve written a few times before about AI and it’s impact on marketing. I’ve written here about the impact on Google search, and here about openAI and ChatGPT. Finally though Microsoft is making a bit more of a song and dance about their offering, Copilot. I was sceptical at first because a previous version I […]
Swapping out ChatGPT for Microsoft Copilot Read More »
Is ChatGPT a threat Google? Obviously there’s nothing I can write about ChatGPT that hasn’t already been written 400 times, so this post is a sort of “naive plagiarism”. Still, with that in mind… Where do you go first when you want an answer to a problem? This week I wanted to rewrite some old
Is ChatGPT a threat to Google? Read More »
There are many stages of exploring ChatGPT: I’ll talk about the first four points here and then, in the next article, the last point. This is a considerably bigger task, so needs a post of its own. The end goal is to allow customers and potential customers to come to your site and ask questions
How to add ChatGPT to your own website Read More »
Of course, really, we all want to build Skynet. However, until Judgement Day comes, we’ll have to make do with ChatGPT. ChatGPT is obviously a Big Deal right now for marketers, so I wanted to find out for myself. Firstly, as a general point I do think it’s important to try technology out yourself before
Trying out ChatGPT Read More »
It took quite a while to write part 2 of this post (part 1 found here), for reasons I’ll mention below. But like all good investigations, I’ve ended up somewhere different from where I thought I’d be – after spending weeks looking at the Twitter feeds for different companies in different industries, it seems that
Sentiment Analysis of Twitter – Part 2 (or, Why Does Everyone Hate Airlines!?) Read More »