“Don’t find customers for your products, find products for your customers” – Seth Godin The simplest ideas are the best. But they can also seem the most banal. Hidden in the Seth Godin quote above is, I believe, one of the key differences between a mature and immature organisation. Between a company that is ready […]
Your Customers Pay Your Salary (not your Employer) Read More »
I guess this is more a post about sales rather than marketing per se, but still – understanding buyer journeys and how you can help at different stages is an important part of the marketing role, particularly when the sales cycle is complex. I’ve read quite a lot about marketing funnels – how customers at
To learn about the “Buyer Process” try buying something Read More »
There’s a great scene, towards the end of the film American Sniper, where Bradley Cooper’s character has to take a shot from over a mile away from his target. But the point is, there’s a long time between the point he takes his shot, and when he finds out if he has hit or not.
Why You Can’t Pivot as Quickly as You’d Like Read More »
Jeff Bezos’s letters to shareholders are, of course, famous for their insight, not only in to how Amazon functions, but also for their advice on how to run a certain type of business. One of my favourite excerpts, from the 2005 letter is: As our shareholders know, we have made a decision to continuously and significantly
How Short Term Data Driven Decisions can be Dangerous in the Long Term Read More »
I hardly know a Product Marketing Manager who isn’t overwhelmed by his or her workload. As I’ve written previously, this is at least in part because of the vast number of activities that PMMs “should” be doing – how can you not being doing your job properly if you don’t, at least, have a full
Getting Stuff Done as a Product Marketing Manager Read More »