B2B marketing news and updates
Swapping out ChatGPT for Microsoft Copilot
I’ve written a few times before about AI and it’s impact on marketing. I’ve written…
Remove meetings to achieve true flow
It’s been a great first few weeks at Syskit. I’ve really enjoyed it, and I’ve…
Speed
I’ve worked on projects where there has been a tenfold difference in the productivity of…
Have a plan. But double down on what’s working
“You always double down on an 11” There are always too many things to do…
Balance and Flow
(c) Ros Legge 2018 Measuring marketing performance is tough. At times I’ve argued that it’s…
Move your Google PPC spend to charitable donations instead
I’ve been worrying about spend on PPC for a long time now. Simply put, the…
Is ChatGPT a threat to Google?
Is ChatGPT a threat Google? Obviously there’s nothing I can write about ChatGPT that hasn’t…
Calculating return on marketing investment (ROMI)
Here’s a short presentation on how to calculate return on marketing investment. It’s heavily oversimplified…
Strategic marketing – knowing where to place your bets
A scene from House of Games Strategy is about making choices. If you’re not stopping…
Scaling up marketing
B2B marketing help
Joe Cocker on stage at the Woodstock festival in 1969 One thing I learned very…
A checklist for scaling from SMBs to the Enterprise
Hire a salesforce capable of the Committee or Consensus Sale Build your Ideal Customer Profiles…
Creating a marketing strategy plan
Marketing strategy plan on one post-it What should be in the plan? When I moved…
How to add ChatGPT to your own website
There are many stages of exploring ChatGPT: Reading about it on the Internet Finding a…
Trying out ChatGPT
Of course, really, we all want to build Skynet. However, until Judgement Day comes, we’ll…
The Marketing Flywheel
Yokohama New Year, new marketing plans. Hopefully by now you’ve kicked off various activities and…
The marketing flywheel – an alternative to the marketing funnel
A lot has already been written about how the old marketing funnel model is no…
How to make decisions
Red pill or blue pill? There’s a myth that as you get more senior, you…
Beware roles that advertise long hours
A friend is looking for a new role at the moment. He’s lucky enough to…
Why ROI calculators aren’t enough
ROI calculators are a pretty common tool amongst B2B marketers. On the face of it,…
Scaling from SMBs to the Enterprise – a 10-Point Plan
I’ve had this conversation about 6 times in the last year – how can you…
How We Grew Marketing Sourced Pipeline by 20% in One Quarter
We’re about to go into our quarterly review period at Redgate. We don’t just run…
How Collaboration Can Grow Revenue
Why do Marketing and Sales departments need to collaborate? Sure, it’s nice, but beyond people…
Getting from Green Park to King’s Cross
Anyone who has used the London tube system much, will know that there are two…
Working from Home
Lots of people have written about the “New world of remote working” (so much so,…
How to Present to an Exec or Board
For better or worse I find a lot of my tips and tricks for working…
Join a Scaleup to Scale Your Career
It’s hard getting ahead in Marketing. It’s a discipline changing every year (certainly true of…
Under-promise, Over-deliver for product-led growth
There’s a lot written about the advantages of product-led growth (PLG), how it keeps marketing…
External Marketing during COVID-19
Everyone’s got marketing advice about what to do in the current crisis, haven’t they? As…
There are two times when you don’t need to worry about Customer Success. And neither apply to you
Another thought exercise. I was trying to think of scenarios where Customer Success – i.e….
Focus on Marketing Effectiveness to Scale Up
Here’s a very non-theoretical problem – you’ve got two ways of spending some digital marketing…
Finding Balance in Marketing Strategy
It’s that time of year again (for us anyway) – putting together the detailed marketing…
Why HR is the Most Important Department in your Business
Surely not!? Surely it’s the Marketing department (I am a marketer after all)? Or maybe…
Five Myths About The Marketing Revenue Engine
I love the book Rise of the Revenue Marketer. In it Debbie Qaqish describes the need…
Review: “Subscribed” by Tien Tzuo
The Subscription Economy is the idea that more and more customers (and therefore vendors) are…
Building a MarTech Stack at a Small Organisation
I recently spoke at the B2B Ignite conference in London on “Building a MarTech Stack…
