B2B marketing news and updates
Xbox One vs. PS4 – How Marketing can Drive Development
Hard to miss it, but two next-gen gaming consoles were launched just before Christmas –…
Dissecting Thought-Leadership
To start, I don’t really like the term “Thought-Leadership”. Like many things in marketing, it’s…
My 10 Biggest Marketing Screw-ups of 2013
It’s nearing Christmas, time for “Top 10…” and “Round up of 2013″ style posts, so…
Market Sizing – Old vs. New Markets
I was attempting some market sizing activity this week. It’s something I haven’t done for…
Working on the Coalface
Everyone who works in marketing and product management should be spending as much time as…
My Product is Great. Why Do I Need a Marketing Department?
Well, I still hear this question and there is some logic behind it. I’ve created…
Waiting for Google
This isn’t going to be a very exciting post unfortunately, though it was supposed to…
What I Should Be Doing as a Marketer. But Won’t Be
“Should” is a complicated – and dangerous – word in marketing. How many times have…
Measuring Offline to Online Marketing Attribution
This post is about one of the many issues facing anyone trying to do marketing…
When Marketing Isn’t Really Marketing – Google Analytics Multi-Channel Funnels
I was excited this week about the prospect of finally having the time to play…
SaaS Product Management, Lovefilm and Getting Stale
Lovefilm have just revamped the app that is used by devices such as Blu-ray players…
How To Measure Campaign Success
Quite a simple post this time round. Essentially how I measure the success of a…
Value and Predictable Revenue Improvements
I really like this very simple post about how to buy wine, when you don’t…
Competition, Disruptive Innovation and Total Recall
A key part of any product marketing role is analysing the competition for your product….
Why Product Managers Often Aren’t Great at Marketing
Back when I was a developer, many years ago, I worked with a superb sales…
Five Tips for Implementing Marketing Analytics
The book Competing on Analytics by Thomas Davenport and Jeanne Harris is a short but…
Book Review: Positioning by Al Ries and Jack Trout
Another book review this week, this time Positioning by Al Ries and Jack Trout. Obviously…
Is it the Content or the Author that Matters for a Blog?
If, like me, you subscribe to a lot of marketing RSS feeds, then you can’t…
New Year, New Markets, New Products
Many of us will have come back after the Christmas break trying to think of…
Product Management and iTunes 11
Just to start – this isn’t another post written just to whinge about iTunes. It’s…
Favourite marketing posts of 2012
This post is now 11 years old so a lot of the links no longer…
Lean Personas – How to Make Personas More Useful
First of all, I prefer the term “Personas” to “Personae”. Doesn’t “Personae” just seem pretentious,…
Product Marketing and Product Management Roles
I wrote a brief post, about the different roles in the area of product management…
Are you doing marketing or Marketing?
Very interesting post here from the start of this year, from Joshua Duncan: http://www.arandomjog.com/2012/01/the-end-of-product-marketing/ In…
Marketing and Data Testing
Anyone who’s worked in a digital marketing environment will probably recognise one of the following…
Product Marketing, Product Management, Product Owner etc etc
As mentioned a few posts ago, I attended the Agile 2012 conference a few weeks…