Helpful resources about B2B marketing strategy is that I’ve used or created over the years. Please download for free below.
How B2B marketing works
A simple model for how
marketing works at a small
to medium-sized tech firm
The flywheel model
How the flywheel model is more appropriate for measuring B2B marketing success than the funnel or similar models
Marketing pyramid
Some activities are for “everyone” that some are only for a few types of customers
2019 talk on product marketing
My talk from 2019 on how product marketing really works. From the Cambridge marketing meetup
A checklist for scaling from SMB to enterprise
The activities that worked when marketing to small customers aren’t necessarily the same when you move up market to the enterprise
