It’s been a great first few weeks at Syskit. I’ve really enjoyed it, and I’ve loved meeting the team. But more than this, I can directly see why the company is going to keep growing at an even faster pace than it has so far. Why? Is it the product? Is it the strategy? The […]
Remove meetings to achieve true flow Read More »
I’ve worked on projects where there has been a tenfold difference in the productivity of the teams. Specifically, given a piece of work like “Let’s build a new campaign” or “Let’s redesign the homepage”, I’ve seen the same team size do that in one week or in 10 weeks. What was that difference? Specific processes?
There are always too many things to do running a marketing department. The essence of your job as a marketing leader is making strategic choices about where to double down and where to pause. This is what makes the job both interesting and difficult. Below I’ve provided a scorecard that I’ve used many times in
Have a plan. But double down on what’s working Read More »
I’ve been worrying about spend on PPC for a long time now. Simply put, the amount of marketing budget that gets siphoned through to Google is, I believe, too much. Google in particular has an incredible machine for convincing customers to spend more money with them. But I’ve never seen a convincing study that shows
Move your Google PPC spend to charitable donations instead Read More »
Strategy is about making choices. If you’re not stopping some activities or choosing to not do something then you’re not being strategic. Easy to say, less easy to implement, particularly when the organisation wants “More leads, more leads, more leads!”. How do you say “I want to do less”? Almost everything in the world of
Strategic marketing – knowing where to place your bets Read More »