A checklist for scaling from SMBs to the Enterprise
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A checklist for scaling from SMBs to the Enterprise Read More »
Download the PDF for more details:
A checklist for scaling from SMBs to the Enterprise Read More »
“Don’t find customers for your products, find products for your customers” – Seth Godin The simplest ideas are the best. But they can also seem the most banal. Hidden in the Seth Godin quote above is, I believe, one of the key differences between a mature and immature organisation. Between a company that is ready
Your Customers Pay Your Salary (not your Employer) Read More »
I guess this is more a post about sales rather than marketing per se, but still – understanding buyer journeys and how you can help at different stages is an important part of the marketing role, particularly when the sales cycle is complex. I’ve read quite a lot about marketing funnels – how customers at
To learn about the “Buyer Process” try buying something Read More »
I love this article from Helen Edwards – about the need to understand marketing theory but then the need to apply it to the real world. Theory without execution is just an indulgence, a wholly academic pursuit. But if you’re executing well against a poor strategy, you’re just peddling fast in the wrong direction. She provides some
You’re applying Marketing Theory, But You Don’t Even Know It Read More »
Jeff Bezos’s letters to shareholders are, of course, famous for their insight, not only in to how Amazon functions, but also for their advice on how to run a certain type of business. One of my favourite excerpts, from the 2005 letter is: As our shareholders know, we have made a decision to continuously and significantly
How Short Term Data Driven Decisions can be Dangerous in the Long Term Read More »