Inbound Archives - B J REES

Five Myths About The Marketing Revenue Engine

I love the book Rise of the Revenue Marketer. In it Debbie Qaqish describes the need for a change program to move your marketing department from being a cost centre (“We’re not sure what marketing do, but we need them to do the brochures”), to a revenue centre (“They’re responsible for generating a significant proportion of our company’s […]

There are Three Types of Marketing – Inbound, Outbound and… Plain Rude

Core articles, Inbound / benrees

Reading one of the vast number of content marketing pieces from HubSpot, I noticed the following from a basic piece on What is Digital Marketing?, after paragraphs about the virtues of Inbound marketing techniques: Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online

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