I recently spoke at the B2B Ignite conference in London on “Building a MarTech Stack at a Small Organisation: A Real World Example of What’s Worked and What Hasn’t”. Here are my slides from that talk:
Rules of Thumb
- Manual first, then automate
- You’re either growing revenue, or saving costs. Should be able to show this benefit on a piece of A5
- The business case has to be overwhelming
- However long/expensive you think it will be to implement – double it
- Step changes, not incremental improvements
It’s a lot of pictures, so might be hard to understand without the actual talk! Any questions, feel free to get in touch, always happy to help.