What a 2019 NLP paper tells us about getting recalled by AI
What a 2019 BERT paper by Petroni et al. reveals about how AI models store and recall facts - and why most brand content is optimised for the wrong thing.
Most B2B marketers are optimising for the wrong audience
AI Visibility Is a Layered Problem
Before a brand can appear in an AI answer, it must first be legible to the system. A six-layer model for what that actually requires.
How My Approach to Marketing Differs from the Standard Playbook
You need to do something different to be seen
AEO Visibility Decays Faster Than SEO
Generative search engines regenerate answers dynamically, so AI visibility decays far faster than SEO rankings ever did. Here's a framework for monitoring it.
Brand is how you impact GEO
Brand impact has always been hard to measure. Generative engines, which have to synthesise a point of view, finally make it visible.
Why GEO Matters More Than SEO: Shaping What AI Says About You
Generative engines produce answers, not link lists. If your brand isn't embedded in those answers, you're invisible regardless of your SEO.
The Value of Positioning Statements for an Evolving Product
Slaying a few marketing myths
Balance and Flow
B2B marketing help
Why HR is the Most Important Department in your Business
Not sales, not marketing, not engineering. The department with the broadest impact on a company's success is HR, done properly.