8 June 2025The Value of Positioning Statements for an Evolving Product
14 May 2023Trying out ChatGPT
ChatGPT's answers are rarely wrong. But for content creators, 'not wrong' is a long way from insightful, which is the actual problem.
Scaling from SMBs to the Enterprise - a 10-Point Plan
A 10-point checklist for moving a B2B business from selling to SMBs to selling to the enterprise, drawn from five years doing it at Redgate.
Under-promise, Over-deliver for product-led growth
22 May 2023Creating a marketing strategy plan
2 October 2019There are two times when you don't need to worry about Customer Success. And neither apply to you
20 September 2019Finding Balance in Marketing Strategy
2 January 2019Review: "Subscribed" by Tien Tzuo
16 June 2018Measuring Outbound vs. "Always-on" Marketing Performance
6 May 2018Your Customers Pay Your Salary (not your Employer)
26 September 2017You're applying Marketing Theory, But You Don't Even Know It
4 September 2016Your Primary Job as a Marketing Leader is to Prioritise
16 April 2016Write Content That People Actually Want to Read
12 April 2016Measuring Customer Experience
18 March 2016People. Customers. Action.
28 March 2015Great Customer Service - Detail, Memory and Management
2 March 2014Increase Your Net Promoter Score to Decrease Marketing Spend
1 February 2014Keeping an Eye on The Competition
18 January 2014Xbox One vs. PS4 - How Marketing can Drive Development
20 April 2013Five Tips for Implementing Marketing Analytics
7 January 2013New Year, New Markets, New Products
4 November 2012Lean Personas - How to Make Personas More Useful