Ben Rees
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Technology / MarTech

15 posts

8 September 2026

My Mac Mini is going back to the shop

Three separate experiments on the same Mac Mini all pointed at the same conclusion: free and private don't matter if the answers are wrong or don't arrive at all.

11 August 2026

Self-Refine Without a Repetition Penalty

A controlled case study: the same recursive self-improvement loop, on the same local model, six and a half hours each. One run collapses into repetition within forty cycles. The other holds clean for all two hundred and one. The difference is a single sampler setting.

11 August 2026

I ran a local AI model through 179 rounds of self-refine. It collapsed. One sampler setting fixed it.

An unguarded local model collapsed into repetition after 179 rounds of self-refine. Adding one sampler setting and rerunning the identical task produced 201 clean cycles instead.

4 August 2026

Becoming a CMO: What You Actually Lose When You Stop Doing the Work

Career advice tells you what you gain on the way to CMO. Nobody tells you what you trade away - and how to stay close enough to the work to keep your judgement calibrated.

30 July 2026

A 35-billion-parameter model now runs on a $599 Mac Mini. That doesn't make it useful for everything.

Ternary quantization gets a 35B open-weight model running on a base Mac Mini at reading speed. It still confidently got GEO wrong, which is the more useful finding.

7 April 2021

How We Grew Marketing Sourced Pipeline by 20% in One Quarter

Why judging marketing by what happened this quarter is the wrong lens, and how Redgate grew marketing-sourced pipeline 20% anyway.

15 March 2016

Human Beings are Holding Back Machine Learning

Machine learning tools have been accessible for decades. The real shortage has always been people who know how to use them properly.

21 February 2026

Apple vs. Microsoft - the Importance of Design

13 September 2020

Working from Home

19 July 2018

Building a MarTech Stack at a Small Organisation

18 May 2014

Getting Stuff Done as a Product Marketing Manager

19 April 2014

The Need to Constantly Change in Marketing

22 September 2013

Waiting for Google

8 September 2013

Measuring Offline to Online Marketing Attribution

20 April 2013

Five Tips for Implementing Marketing Analytics