Why AI systems cite some SMB-to-enterprise stories and ignore others
AI systems rarely cite customer case studies that only live on the vendor's own site. Citation comes from independent corroboration, not content quality - here's what to do about it.
Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
Security risks of various AI tools
A comparison of data privacy and security risk across ChatGPT, Gemini, Apple Intelligence and Microsoft Copilot.
B2B marketing strategy for scaling companies: the Marketing Pyramid
How to choose a B2B marketing strategy for scaling companies without infinite budget: the Marketing Pyramid framework for prioritising events, paid, search, ABM, and content.
Scaling from SMBs to the Enterprise - a 10-Point Plan
The challenges of scaling B2B marketing past Series B: a 10-point checklist drawn from five years doing it at Redgate.
How We Grew Marketing Sourced Pipeline by 20% in One Quarter
Why judging marketing by what happened this quarter is the wrong lens, and how Redgate grew marketing-sourced pipeline 20% anyway.
Focus on Marketing Effectiveness to Scale Up
For a scaling business, chasing efficiency is the wrong goal. Binet and Field's case for effectiveness over ROI optimisation.
Five Myths About The Marketing Revenue Engine
Five widely-held beliefs about measuring marketing performance that didn't survive contact with the real world at Redgate.
Join a Scaleup to Scale Your Career
Career growth depends less on talent than on the size and growth rate of the company you work for. Scaleups offer the best odds.
Why HR is the Most Important Department in your Business
Not sales, not marketing, not engineering. The department with the broadest impact on a company's success is HR, done properly.