There Are Two Kinds of AI Memory
New bjrees.com tracking data shows branded AI visibility holding steady for months while topical visibility decays in 6-7 weeks - confirming the AEO decay-curve hypothesis with real numbers.
B2B Marketing Measurement*
An updated marketing measurement framework, now with a layer for AEO and GEO performance built in.
Brand is how you impact GEO
Brand impact has always been hard to measure. Generative engines, which have to synthesise a point of view, finally make it visible.
Making decisions in a Bayesian world
Most marketing decisions can't be A/B tested. Bayesian logic, combining prior knowledge with whatever data you do have, fills the gap.
The marketing flywheel - an alternative to the marketing funnel
Why ROI calculators aren't enough
How We Grew Marketing Sourced Pipeline by 20% in One Quarter
Why judging marketing by what happened this quarter is the wrong lens, and how Redgate grew marketing-sourced pipeline 20% anyway.
How Collaboration Can Grow Revenue
Five Myths About The Marketing Revenue Engine
Five widely-held beliefs about measuring marketing performance that didn't survive contact with the real world at Redgate.