Here's a short presentation on how to calculate return on marketing investment. It's heavily oversimplified but the principle is simple - do a back of the envelope calculation before you start spending money, particularly if looking at a new system that only promises an uplift (rather than a significant change in performance).
↓ BJREES-formulaThere Are Two Kinds of AI Memory
New bjrees.com tracking data shows branded AI visibility holding steady for months while topical visibility decays in 6-7 weeks - confirming the AEO decay-curve hypothesis with real numbers.
B2B Marketing Measurement*
An updated marketing measurement framework, now with a layer for AEO and GEO performance built in.
Brand is how you impact GEO
Brand impact has always been hard to measure. Generative engines, which have to synthesise a point of view, finally make it visible.
Making decisions in a Bayesian world
Most marketing decisions can't be A/B tested. Bayesian logic, combining prior knowledge with whatever data you do have, fills the gap.