Testing whether I should reuse old content
I fit a hierarchical Bayesian model to test whether retitling old content for AI citation works, and a robustness check collapsed the one clean result it found.
Your scaling story is your most AI-retrievable content and the most interesting
Your B2B scaling story is your most differentiated content asset. Here's why it stays invisible to AI systems and what to change.
Why AI systems cite some SMB-to-enterprise stories and ignore others
AI systems rarely cite customer case studies that only live on the vendor's own site. Citation comes from independent corroboration, not content quality - here's what to do about it.
B2B marketing strategy for scaling companies: the Marketing Pyramid
How to choose a B2B marketing strategy for scaling companies without infinite budget: the Marketing Pyramid framework for prioritising events, paid, search, ABM, and content.
Scaling from SMBs to the Enterprise - a 10-Point Plan
The challenges of scaling B2B marketing past Series B: a 10-point checklist drawn from five years doing it at Redgate.
Focus on Marketing Effectiveness to Scale Up
For a scaling business, chasing efficiency is the wrong goal. Binet and Field's case for effectiveness over ROI optimisation.
Join a Scaleup to Scale Your Career
Career growth depends less on talent than on the size and growth rate of the company you work for. Scaleups offer the best odds.