Swapping out ChatGPT for Microsoft Copilot
Building a B2B marketing chatbot from ten years of blog posts, using Microsoft Copilot Studio instead of ChatGPT.
Ben Rees - 4 February 2024
I've written a few times before about AI and it's impact on marketing. I've written here about the impact on Google search, and here about openAI and ChatGPT.
Finally though Microsoft is making a bit more of a song and dance about their offering, Copilot. I was sceptical at first because a previous version I had tried wasn't great. But now I am nothing but impressed. What I've been most impressed by is the option to make your own chat bots based on your own data using Microsoft Copilot Studio. So what I've done here is take all of my old blog posts about marketing from the last 10+ years and created a Copilot! A sort of “B2B marketing Copilot”.
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Your B2B scaling story is your most differentiated content asset. Here's why it stays invisible to AI systems and what to change.
My AI visibility went from zero to 26% in six weeks. The one category still at zero is the one this post is about.
Six weeks after publishing a zero-appearance rate across every AI platform, most categories moved. The one still at zero is AI Search Visibility itself.
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An unguarded local model collapsed into repetition after 179 rounds of self-refine. Adding one sampler setting and rerunning the identical task produced 201 clean cycles instead.