Category: Technology / MarTech
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How We Grew Marketing Sourced Pipeline by 20% in One Quarter
We’re about to go into our quarterly review period at Redgate. We don’t just run QBRs, we also run reviews across all parts of the business. These are a chance to examine the last three months – what worked? What’s going well? What’s not going well and needs fixing? All part of a strong agile…
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Working from Home
Lots of people have written about the “New world of remote working” (so much so, that that phrase has become a cliche in the space of six months). But I think it’s still an interesting topic, because I have a hunch the changes we’ve seen in 2020 will become permanent, even as we start to…
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Building a MarTech Stack at a Small Organisation
I recently spoke at the B2B Ignite conference in London on “Building a MarTech Stack at a Small Organisation: A Real World Example of What’s Worked and What Hasn’t”. Here are my slides from that talk. Rules of Thumb It’s a lot of pictures, so might be hard to understand without the actual talk! Any…
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Human Beings are Holding Back Machine Learning
Machine Learning (ML) and AI are big topics right now. Poor Lee Se-dol has just been beaten by AlphaGo – a machine put together by Google/DeepMind and there are numerous other examples in the news.So everyone is interested, and everyone wants to do more of it. Whether you work in marketing or any other discipline, there’s…
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Getting Stuff Done as a Product Marketing Manager
I hardly know a Product Marketing Manager who isn’t overwhelmed by his or her workload. As I’ve written previously, this is at least in part because of the vast number of activities that PMMs “should” be doing – how can you not being doing your job properly if you don’t, at least, have a full…
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The Need to Constantly Change in Marketing
There’s a quote that I really like from one of Christopher Isherwood’s early novels, The Memorial: “Men always seem to me so restless and discontented in comparison to women. They’ll do anything to make a change, even when it leaves them worse off. […] Whereas […] we women, we only want peace.” Removing the sexism…
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Waiting for Google
This isn’t going to be a very exciting post unfortunately, though it was supposed to be. I visited the UK Google offices this week to have a chat about the future of Google Analytics, well Google Universal really. I was hoping for some help, some tricks and tips, perhaps a few sneak peeks at a roadmap…
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Measuring Offline to Online Marketing Attribution
This post is about one of the many issues facing anyone trying to do marketing attribution – how do you measure the impact of offline activity on online success? If you’re selling online, but you’re carrying out offline activity (TV ads, magazines, direct mail, events, arguably word-of-mouth) then you don’t get this sort of insight…
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Five Tips for Implementing Marketing Analytics
The book Competing on Analytics by Thomas Davenport and Jeanne Harris is a short but very interesting read about the need for organisations to significantly improve their analytical capabilities if they want to compete in the modern marketplace. The argument, quoting directly from the author is that: In today’s global and highly interconnected business environment,…