B2B marketing in the age of AI.
I help B2B companies shape what AI says about them, scale beyond inbound, and build high-performing marketing teams.
Be findable in AI answers
Influence how ChatGPT, Perplexity and Google AI describe your brand. GEO for long-term model knowledge; AEO for fast, question-level visibility, supporting traditional SEO.
Scale Beyond Inbound
When content and lead forms flatten, we design new demand paths: partnerships, product-led, outbound assist, and narrative shifts that open net-new markets.
Aligned, accountable marketing orgs
Define ownership between product marketing, demand gen and sales; clarify goals, cadences, and hiring, and who should be accountable for what in the marketing team.
What people say
“I had the pleasure of working with Ben at Soldo for 15 months. He communicates clearly, brings clarity to ambiguity, and is highly customer-focused. His campaigns are simple, effective, and easy to understand — and he’s great fun to work with. Ben would be an asset to any business looking for a senior marketing leader.”
Danny Hemming
Delivery Leader – Data & Digital Transformation
“Working with Ben has been a pleasure. He sets direction based on deep market insight and commercial analysis, builds trusting relationships across the business, and leads hands-on when needed. He’s equally skilled in product leadership and marketing, with a rare ability to connect both worlds.”
Wibke Weilacher-Carstensen
Head of Leadership Communication – Maersk
“Ben’s a fantastic manager with deep knowledge of building, marketing, and selling software. As my line manager, he gave direction when needed, supported during challenges, and used coaching to help solve problems. He fosters trust and autonomy — it was a great environment to grow.”
Chris Smith
VP Operations – Software Product Development
“I’ve known Ben since we worked together at Redgate, when we launched SQL Monitor. He combines curiosity, clarity, and a deep understanding of what makes products succeed. Moving from developer to product manager, GM, and later CMO, he bridges technical, human, and commercial thinking effortlessly.”
Gareth Marlow
CEO – EQ Systems
