I’ve written a few times before about AI and it’s impact on marketing. I’ve written here about the impact on Google search, and here about openAI and ChatGPT. Finally though Microsoft is making a bit more of a song and dance about their offering, Copilot. I was sceptical at first because a previous version I […]
Swapping out ChatGPT for Microsoft Copilot Read More »
It’s been a great first few weeks at Syskit. I’ve really enjoyed it, and I’ve loved meeting the team. But more than this, I can directly see why the company is going to keep growing at an even faster pace than it has so far. Why? Is it the product? Is it the strategy? The
Remove meetings to achieve true flow Read More »
I’ve worked on projects where there has been a tenfold difference in the productivity of the teams. Specifically, given a piece of work like “Let’s build a new campaign” or “Let’s redesign the homepage”, I’ve seen the same team size do that in one week or in 10 weeks. What was that difference? Specific processes?
There are always too many things to do running a marketing department. The essence of your job as a marketing leader is making strategic choices about where to double down and where to pause. This is what makes the job both interesting and difficult. Below I’ve provided a scorecard that I’ve used many times in
Have a plan. But double down on what’s working Read More »
Measuring marketing performance is tough. At times I’ve argued that it’s impossible and therefore pointless. But I don’t think that’s true. As a starting point pretty much any company you work for in a senior marketing role, will expect you to understand the impact of your work (and that of your colleagues). Part of this