Very interesting post here from the start of this year, from Joshua Duncan: http://www.arandomjog.com/2012/01/the-end-of-product-marketing/ In it, Joshua describes how the role of Product Marketing Manager (PMM) is, essentially, moribund – not because the work done by these people isn’t required, but because these activities are rapidly being taken up by other individuals (Product Managers, MarComms […]
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Anyone who’s worked in a digital marketing environment will probably recognise one of the following two scenarios – 1) You’re merrily working through your day when you check up on a KPI graph that normally bobs along nicely only to see some unpleasant looking change (generally a “drop” of some sort). Panic. 2) You’re merrily
Marketing and Data Testing Read More »
As mentioned a few posts ago, I attended the Agile 2012 conference a few weeks ago. As far as I can see, one of the products of this movement has been the advent of the “Product Owner” role in the scrum team. This is someone who, as far as I can gather, does some of
Product Marketing, Product Management, Product Owner etc etc Read More »