* Now with added AI
Measuring the performance of marketing departments has always been a primary objective for marketing leaders. There have been many models and proposals for how to do this, most of which I’ve used over the years.
But now there is an added dimension – how well is your AEO and GEO optimisation going? What do you need to add to your quarterly deck? The attached is my suggestion, based on work I have done before, but now with a small update for AI.