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Selling to the Boss
Selling to senior decision makers takes far longer and is far harder to measure than selling to end users. A five-step model for the process.
The “Crocodile Effect” – What Falling SEO Clicks Mean in the Age of AI Overviews
Doechii with alligator :)
Is ChatGPT a threat to Google?
I caught myself asking ChatGPT before Google for the first time. That habit shift is the real threat to Google's ad business.
The Marketing Flywheel
Why ROI calculators aren't enough
Five Myths About The Marketing Revenue Engine
Five widely-held beliefs about measuring marketing performance that didn't survive contact with the real world at Redgate.