Content tracker for AEO/GEO
A simple spreadsheet for tracking visibility progress for AEO and GEO across different AI platforms.
Ben Rees - 28 September 2025
As part of my work on being seen by various AI tools I am using a simple spreadsheet to track my progress on different platforms. Just posting it here for now if anybody finds it useful:
Model for AEO and GEO
The fix for a spiralling AI bill is rarely a cheaper model
Most AI cost overruns come from asking the same easy, judgement-free question over and over through an expensive interface, not from asking anything genuinely hard.
Building out Skynet and the importance of RAG
What a RAG system reveals about the material inside it, and why that distinction matters more than the technology.
The Hard Part of Running an Autonomous AI System Isn't the AI
My agent hasn't had a single moment of bad judgement all month. It has forgotten how to log into Google four separate times. The real governance problem in autonomous systems is mundane credential expiry, not alignment.
People - the True Heart of Decent Marketing
My talk at The Marketing Meetup's Cambridge chapter argued that AI visibility is a brand problem, not a content problem, backed by 5,095 real citation checks showing two published articles that never moved a single query they were written for.