Content tracker for AEO/GEO
A simple spreadsheet for tracking visibility progress for AEO and GEO across different AI platforms.
Ben Rees - 28 September 2025
As part of my work on being seen by various AI tools I am using a simple spreadsheet to track my progress on different platforms. Just posting it here for now if anybody finds it useful:
Model for AEO and GEO
GEO vs AEO: Why the Distinction Matters
AEO gets your content surfaced in AI-generated answers today; GEO shapes what AI systems already believe about your brand before the query is ever asked. For B2B buyers researching over weeks or months, ignoring GEO is the costlier mistake.
Brand visibility is now a Bayesian problem
AI visibility is a Bayesian problem: if the model's prior on your brand is weak, no content strategy will fix it in the short term.
I am invisible on every AI platform. Here is the data.
For ten weeks I ran an AI visibility measurement system across ChatGPT, Gemini, Copilot, and Perplexity. My appearance rate for non-branded queries is zero. Here is what the data actually shows.
There Are Two Kinds of AI Memory
New bjrees.com tracking data shows branded AI visibility holding steady for months while topical visibility decays in 6-7 weeks - confirming the AEO decay-curve hypothesis with real numbers.