Everyone who works in marketing and product management should be spending as much time as they possibly can with customers. Period. This is, of course, a bit of a bland and obvious statement (like all those marketing books that promise so much and deliver so little!) – we know this, we don’t have to be […]
Working on the Coalface Read More »
Well, I still hear this question and there is some logic behind it. I’ve created a product of beauty and wonder, why do I need to invoke the dark arts of marketing to get it out there? Won’t its greatness shine through and act as a beacon to all those lovely customers with their dollars
My Product is Great. Why Do I Need a Marketing Department? Read More »
“Should” is a complicated – and dangerous – word in marketing. How many times have you read blogs and articles proclaiming that you “Should be doing more mobile marketing”, that you “Should have full content strategy”, that you “Should be creating personae for all of you target segments”, “Should be doing more on Twitter”? And
What I Should Be Doing as a Marketer. But Won’t Be Read More »
Many of us will have come back after the Christmas break trying to think of new activities, new ideas and new opportunities for 2013. One of these is – is there some new product, proposition or market we could address, obviously with a view to expanding the addressable market, or creating new revenue streams? Easy,
New Year, New Markets, New Products Read More »
I wrote a brief post, about the different roles in the area of product management and product marketing, so it was interesting to read what Saeed Khan had to say on the subject in the following two posts (the first one in particular): http://labs.openviewpartners.com/role-of-product-marketing-in-your-startup-part-1/ http://labs.openviewpartners.com/role-of-product-marketing-in-your-startup-part-ii/ These posts give really great insight in to what the
Product Marketing and Product Management Roles Read More »