Many B2B marketing teams hit a plateau after mastering inbound. Growth requires new plays — lifecycle design, product marketing, and go-to-market systems that connect marketing effort to revenue.
This page collects the frameworks, examples, and reflections behind that work.
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Spreadsheet for measuring and tracking how well you are doing in AI searches
What I have now heard from a couple of recent clients, is the importance of actually tracking progress in AI search. As with any parts of marketing you want to creating great messaging material, content and so on; but you also need to know whether that effort is actually working or not. I use a…
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Content tracker for AEO/GEO
As part of my work on being seen by various AI tools I am using a simple spreadsheet to track my progress on different platforms. Just posting it here for now if anybody finds it useful: Image (c) https://www.instagram.com/photo_graph_laugh
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How your very average laptop can run large language models
One of the biggest blockers I have had is trying to get my head around how you can run some sort of large language model which is good enough for useful tasks, on a regular laptop. Before I looked into the details of how the magic worked, this just didn’t seem possible! But there are…
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B2B Marketing Measurement*
* Now with added AI Measuring the performance of marketing departments has always been a primary objective for marketing leaders. There have been many models and proposals for how to do this, most of which I’ve used over the years. But now there is an added dimension – how well is your AEO and GEO…
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Brand is how you impact GEO
Why AI Visibility Lets Us Measure Brand Impact. Finally. For as long as I’ve worked in marketing, there’s been one problem I could never quite solve: how to measure the impact of brand work. We’ve always had solid tools for performance — clicks, conversions, funnel stages. But brand strength? Hand-wavey and unmeasurable. I’ve tried surveys,…
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Why GEO Matters More Than SEO: Shaping What AI Says About You
Introduction: A New Frontier in Visibility For more than two decades, digital marketing has revolved around search engines. Brands competed for rankings on Google, invested in SEO playbooks, and built inbound marketing machines. But the terrain has shifted. Increasingly, customers don’t just “search” – they ask AI. Tools like ChatGPT, Perplexity, Bing Copilot, and Google’s…
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Apply these ideas directly in your growth strategy — I help companies build sustainable, multi-channel systems that scale beyond inbound marketing while staying visible in AI-driven search.