https://validator.w3.org/feed/docs/rss2.html Resources AI Visibility Is a Layered Problem The Eightfold Path of AI – Step 8 The Eightfold Path of AI – Step 7 Blog Whitepaper on How to Optimise for AEO and GEO Aligned Accountable Marketing Orgs About Me Daoism and Marketing Planning Apple vs. Microsoft – the Importance of Design The Eightfold Path of AI – Step 1 Homepage Scaling Beyond Inbound How My Approach to Marketing Differs from the Standard Playbook Get in Touch AEO Visibility Decays Faster Than SEO Why GEO Matters More Than SEO: Shaping What AI Says About You Be Findable in AI Answers The Eightfold Path of AI – Step 3 The Eightfold Path of AI – Step 2 Selling to the Boss There are Three Types of Marketing – Inbound, Outbound and… Plain Rude The Eightfold Path of AI – Step 6 The Eightfold Path of AI – Step 5 The Eightfold Path of AI – Step 4 Anatomy of a Great Ad Sentiment Analysis of Twitter for You and Your Competitors – Part 1 Write Content That People Actually Want to Read If a Brewery Can Innovate, So Can You Your People Are Your Customer Experience People. Customers. Action. Human Beings are Holding Back Machine Learning Why You Can’t Pivot as Quickly as You’d Like Better to be in the Arena Fighting… The Difference Between Management and Leadership The Value of Completely Arbitrary and Artificial Constraints Great Customer Service – Detail, Memory and Management Why Doing Nothing Inevitably Leads to Failure Why Complex Decisions Inevitably Take Weeks How Short Term Data Driven Decisions can be Dangerous in the Long Term Guerilla Marketing for Startups – An Example Why Measuring Marketing ROI is Like Trying to Measure Employee ROI – Impossible! Setting Ambitious Marketing Targets is a Waste of Time Process Hawks and Doves Getting Stuff Done as a Product Marketing Manager The Need to Constantly Change in Marketing Increase Your Net Promoter Score to Decrease Marketing Spend The End of the Marketing Plan Keeping an Eye on The Competition Xbox One vs. PS4 – How Marketing can Drive Development